🌿 OUR STORY — RavelBerry

I grew up in a small rural village on the riverbanks of Godavari — a place where life was simple, but the hands of women were never still. From my childhood, I watched my mother, grandmother, and the women in our street sit together for hours, crocheting under the soft afternoon light.

For them, crochet wasn’t a hobby.
It was their only source of livelihood.
Because of social restrictions, they couldn’t step outside to work.
Crochet became their world — the only door they had.

Yet behind this beautiful craft was a difficult truth.

The women who created such intricate pieces were paid almost nothing.
Traditional intermediaries offered extremely low compensation, even for work that took weeks or months.
Meanwhile, large exporters earned crores by selling the very same handmade pieces to international markets.

The hands that created the art were unfairly compensated, while the system thrived on their silence.

With time, things changed even more.

Government welfare schemes reduced the need for home-based income.
Education opened new pathways for younger women.
Slowly, the art that once supported entire streets began to fade.

Crochet — once the pride of our village — started disappearing.

Only a few women continued the craft, but the cycle of undervaluation and low payments still remained.
This loss of fair recognition, combined with increasing exploitation, became one of the main reasons why the true glory of Indian crochet was slipping away.

The second reason was just as painful:

Indian customers were being offered substandard crochet products made using cheap yarns and harsh chemical colors.
Export-quality pieces were sold abroad, while the leftovers — and worse, cheaply made copies — filled the Indian market.
This destroyed trust and damaged the reputation of crochet in our own country.

But through all these years, one thing never changed for me:

My fascination and respect for this art.

I grew up admiring the beauty in every stitch, the discipline in every pattern, and the grace in the hands that created them. I always carried a quiet dream — to bring back the lost dignity of crochet.

After years of hesitation, planning, and setbacks…
RavelBerry was born.

A brand created with a clear purpose:

⭐ To revive the lost glory of Indian crochet.

And to do it by transforming the system from within:

✔ Paying artisans 2× higher than what intermediaries offer
✔ Using premium cotton yarn that lasts for years
✔ Choosing safe, sustainable dyes that don’t fade
✔ Replacing traditional middle traders with women coordinators
✔ Developing refined prototypes and modern designs
✔ Building a fair, transparent, and respectful ecosystem

Slowly, hope returned.
Women began showing interest again.
Skills that were fading started rising.
The soft rhythm of crochet — once lost — started coming back to life.

RavelBerry is more than a brand.
It is a movement —

✨ to protect a fading art
✨ to uplift the women who kept it alive
✨ to restore dignity, fairness, and beauty to every handcrafted piece

We have come this far with passion, purpose, and unwavering belief.
But taking this revival forward — bringing crochet back to where it truly belongs —
is now in your hands.

When you choose RavelBerry, you’re not just choosing a product.
You’re choosing a legacy.
A culture.
A revival.

Reviving crochet — one stitch at a time.